Monthly Archives: March 2016

Why It Is Important to Thoroughly Test Your Website Before Launching

ffA large percentage of modern users accesses websites on their smartphones and tablets. Likewise, many users also buy products/services from web stores accessible on their mobile devices. So while planning and developing a website, you need to ensure that it delivers quality user experience across a wide variety of devices. At the same time, you also need to focus on the website’s user experience to keep the visitors engaged and convert them into customers. At the same time, it is also important to get the user interface (UI), functionality, performance and user experience of the website tested thoroughly before its launch.

Advantages of Testing Your Website Rigorously before Its Launch

Determine Cross Browser Compatibility

While building websites, developers have to use several web technologies. Some web technologies are open whereas others are not supported by all web browsers. So there are always chances that your website may not run seamlessly on all web browsers. When to perform elaborate cross-browser testing, it becomes easier for you to check how the website runs on individual web browsers. The developers can further work on the flaws identified during the testing process to make the website deliver quality experience across many web browsers.

Assess the Website’s Mobile Friendliness

You can reap a number of benefits by optimizing the website for mobile devices. When the website is accessible on mobile devices, it can keep the visitors engaged and covey the required message. Also, the mobile-friendliness will make your website rank higher on Google search results pages. So you must assess the website’s look, feel, features and performance across a variety of mobile devices. The testing will help you to retain the customers and achieve higher conversion rates.

Evaluate Its Features and Functionality

The features and functionality of your website will have a direct impact on its user experience. Often users abandon shopping carts or switch to another website if you website does not function flawlessly. So the features and functionality of the website need to be tested individually as well as an integrated unit. You must perform thorough performance and functionality testing to reduce shopping cart abandonment rate significantly.

Determine Its Performance under Varying Loads

The number of website visitors differs on a daily basis. Normally, the eCommerce websites get more visitors during holiday seasons. Also, you can attract more website visitors by offering attractive deals and discounts. But you need to ensure that the website is effective in handling a large number of user requests simultaneously to get more sales and revenue. You can always perform elaborate performance and stress testing to ensure that your website performs seamlessly under varying user loads.

Ensure that Your Website is Secure

No customer will but products or services from your web store if it is not 100% secure. You must use advanced security techniques to keep the sensitive customer data safe. Likewise, you have to use encryption techniques to store and share customer data more securely. At the same time, you also need to ensure that the third-party services and extensions used by the website is not affecting its security. On the whole, you need to perform comprehensive security testing to win the trust of customers and boost your business’s goodwill.

Avoid Redesigning Cost

If you launch the website without testing it rigorously, there are chances that you have to design it each time users report any defect or bug. But the web developers can easily and quickly eliminate the bugs or defects in the website when they are identified during the testing process. Thus, early detection of defects will help you to avoid redesigning cost in future, while protecting the online reputation of your business.

Engage and Retain Customers

Nowadays most users find websites through search engines and social networking platforms. So the quality of the website will have a direct impact on its conversion rate. When you test all aspects of the website thoroughly, it becomes easier for you to deliver quality user experience. The quality experience will further encourage the customers to promote your website on social networking platforms. Thus, you can always retain customers and achieve more online sales by getting the website tested rigorously.

 

Remarkable Wonders of Flash Technology in Modern Websites

rfIn the modern era, for an organisation, be it commercial or non-commercial, its face and overall image is best reflected in the website. On this score, the decisive factors include visual artistry, integrated sound, ease of use, and the overall uniqueness. And these qualities are achieved with the aid of Flash technology in the design and presentation of the website.

Thus, an eternal demand exists for the products and services rendered by a Flash website designing company from corporate, governmental and other entities. Websites of such a design are more responsive as compared to others since attractive illustrations, images including animated ones, graphics and icons speak more than words. Indeed, the Flash websites are very much ideal for educational modules and training packages. They prompt the inquisitive mind of every visitor to ascertain more information and thus literally undertake a full tour of the website. And in the process, the number of hits witnessed on a particular website is bound to reach newer heights.

These websites have proved to be a boon for the functioning of SEO, SMO and also the webmaster. For instance, with creativity and vibrant colours as its forte, a company engaged in Flash website designing can catch the imagination of a visitor from any part of the world, merely by the click of a mouse! As noted earlier, applications of this New Media in educational packages and also games with Flash-aided animations have worked remarkable wonders.

A study conducted by Adobe has revealed that Flash has impacted 90% mature markets as such it has become a catalyst for the trade and industry. On its part, apart from websites, this technology has boosted a wide range of slots and fields like –

  • Corporate profiles
  • Campaigns and Banners
  • Logos and Designs
  • Photo Gallery
  • Supplementing Audio-Video Presentations
  • Gaming portals
  • Maps

Considering all these aspects, it can be rightly asserted that it is the lively website that lends and also reinforces the brand or image of any entity under the sun. Hence, it is very essential to entrust the design and development of the website to a company that is manned by qualified and expert professionals with acumen of foresight and farsightedness. Their talent enables conceptualisation and visualisation of positive impact. Even a casual viewer or visitor will be impressed by these aptly designed websites.

The art of graphics (static as well as animated) happens to be the base for all Flash applications. In this context, a couple of years ago, the Confederation of Industry had undertaken an exclusive study on the relevance of graphics and published the findings titled ‘Design Report’. In this, it was clearly highlighted how graphics are extensively used in numerous other media and fields such as –

  • Print design of brochures, books, leaflets, flyers, posters etc.
  • Packaging design
  • Branding strategy
  • Visual communication
  • Product graphics
  • POP graphics
  • E-catalogue design
  • Miscellaneous designs such as menus, newsletters, signage etc.

In a nutshell, it is the quality of a graphic design that holds the key to success for any business entity in the corporate world.

 

Since Humans Are Flawed Can We Use AI Computers For Our Leadership Decisions

lNot long ago, I was speaking to a Leadership Expert about what makes a good leader and what makes a bad leader. Inherently we all know there is a difference and yet it is hard to define or even put a set of rules to it, the difference is often fuzzy and gray at the borders of good and bad, like anything I suppose. We all can look the other way if a less-than-optimal leader leads a team to success, and sometimes we can even say someone is a good leader even if the team fails.

So, maybe we need to talk about definitions, for if we can define it, we can replace the human weakness and program an AI machine to do it! Wouldn’t that in the end be best for all concerned, rather than deals and arbitrary rules set forth by avoidance and politics? Think about that for a moment.

Now then, regarding humans being flawed and making mistakes, sure, true enough and we can eliminate those perceived mistakes using Artificial Intelligence. Is that a good reason to remove the leadership hierarchy and replace them all with artificial intelligent computers and robots? That would be interesting to see the US Congress with no people in it, or the EU or UN chambers with lots of robots or just computers calculating the needs of humans via a networked central nervous system of input from across the civilization.

Still, humans have some other viable traits when it comes to leadership, as a good leader can recover from their mistakes and make a bad situation become an opportunity, I used to do that all the time. Those who don’t try, don’t make waves, play it safe, but never find the innovations in the market so their companies run redline like all the other NASCAR race cars going around the same track, with the same rules and going the same direction, that’s definitely thinking inside the stadium and although supposedly “on-track” it’s those who charter a new route who create change – they are the ones who own the game, question is can they get enough followership to make things happen, and will that group follow a fearless leader through hell without stopping to do something great? Hmm? Another interesting topic – and even Tom Peters would stop to think on this one. So great point – people are flawed, maybe that’s a good thing, after all ‘junk DNA’ isn’t really junk after all.

An AI leader wouldn’t make mistakes like humans, thus, it would do everything the same way, and incrementally get better but only to a point without any real creative input, or recovery from a future mistake, wow, this topic is getting more philosophical than scientific, so I will leave you with these thoughts to ponder. Be Great!